Shopify Product Page Customization: A Complete and Easy Guide

Shopify Product Page Customization: A Complete and Easy Guide

Your product page is the final stop before a customer decides to click “Add to Cart.” That’s why customizing it isn’t just a design choice, it’s a smart business move. By tailoring your product page layout, you can highlight what matters most to your customers: detailed descriptions, reviews, delivery estimates, and branding elements that build trust and increase conversions. This guide walks you through two proven methods to customize your Shopify product page with no app required.

These include:

1. Customize the product page using Theme Editor
2. Customizing Product Page Layout with liquid

Customize The Product Page Using Theme Editor

In this method you can change the look and feel of your Product Page using Shopify Theme Editor. There are different customizable settings available depending on the theme. Navigate to Shopify Online Store > Themes > Customize. From the dropdown menu in the top of the customer Select the  Product Page and Select the template of the Product that you want to update. Adjust different settings according to the needs.

Step 1: Navigate to Online Store > Themes > Customize

Step 2: Click on the dropdown button and select the product template from the list.

Step 3: select the template from list or create a new one 

Step 4: To create a new template click on Create template.

Step 5: Add template name (must be unique) and select the base template on the basis of which new template will be created. After that click on the Create template button.

Step 6: To add a new section on the product page click on the Add section button. 

Step 7: select the section from the list and click on it.

Step 8: Click on any section and open its settings to adjust according to your niche, branding etc.

Customizing Product Page Layout with liquid

If you want to add some additional feature that is not already added in the product page then you can add these features using custom code in liquid. Before editing the theme using custom coding make sure to duplicate theme in case anything goes wrong you can easily reverse back your chnages. For example if you want to add product description follow these steps.

Step 1: Make sure to duplicate the theme before editing the code to preserve the current codebase in case you accidentally mess it up. Navigate to Online Store > Themes > Duplicate

Step 2: Navigate to Online Store > Themes > Edit code

Step 3: Go to main-product.liquid file(name can be different from theme to theme).

Step 4: Place this code anywhere you want to show the product description, mostly it is added before the form or add to cart button.

  
    <div class="product__description">
        {{ product.description }}
    </div>
  

Step 5: Click Save or CTRL + S to save the changes.

Add Custom Product Fields (like Engraving or Gift Note) 

If you want to show custom Product fields like like Engraving, Gift Note or Additional Info about products on the website where user can send addional details along with the order to the Owner. These details can be added in the product page using the Theme code. Add these fields inside the product form so that they are passed to the cart and order page.

Step 1: Make sure to duplicate the theme before editing the code to preserve the current codebase in case you accidentally mess it up. Navigate to Online Store > Themes > Duplicate

Step 2: Navigate to Online Store > Themes > Edit code

Step 3: Go to main-product.liquid file(name can be different from theme to theme).

Step 4: Inside the form add this code. This data will pass to the cart and checkout where users can add some instructions or some notes. 

    
        <label for="engraving">Engraving Text:</label>
        <input type="text" id="engraving" name="properties[Engraving]" />
    

How to add products in Shopify Store

Step 1: Navigate to Shopify Admin > Products

Step 2: Click on Add Product button.

Step 3: Add details like Product title, description, media etc and set the status Active.

1. Product title
2. Product description
3. Product media (like images, videos or models).
4. Status to active.

Step 4: Add product type, vendor, tags here and prices from here.

1. Product type
2. Product vendor
3. Product tags
4. Product price and compare price

Step 5: Add product options like color, sizes by clicking on this button.

Add option name and its values here and click done.

To add images for each option add image and price here.

1. Each option image
2. Each option price 

Step 6: All the Metafields from the Shopify admin will display here. You can assign the values that will be specific to each product. If you add then it will display otherwise not.

Step 7: Make sure to click the Save button.

Bottom Line 

A well-customized product page can make all the difference between a bounce and a sale. Whether you’re using Shopify’s built-in Theme Editor or diving into Liquid code, these methods give you the power to align your product pages with your brand and customer needs.