How Ecomx Agency Helped Kith Boost Organic Traffic by 97% in Just 6 Months

  • Client: Kith.com
  • Industry: Streetwear & Lifestyle Apparel
  • Platform: Shopify Plus
  • Services: eCommerce SEO, Technical Optimization, Content Strategy, Keyword Expansion

 

 

The Challenge

Kith, a global force in streetwear and lifestyle apparel, had a massive following and strong brand-driven traffic. But when it came to ranking for non-branded, high-intent search terms, they were underperforming.

Despite Kith’s strong market authority, their Shopify Plus site was being held back by:

  • Thin or generic content across major collection and product pages
  • A lack of structured keyword targeting across key categories
  • Duplicate content from Shopify’s default tag/filter architecture
  • Technical SEO debt: slow page loads, crawl bloat, and broken internal links

The goal: Unlock Kith’s untapped organic potential and drive sustainable traffic growth beyond branded search terms.

 

 

Our SEO Strategy

 

Deep Keyword & Competitor Gap Analysis

We kicked off with a comprehensive audit and competitor intelligence project. Our team identified 1,200+ high-potential keywords Kith wasn’t ranking for — including terms like:

  • “men’s cargo pants”
  • “Nike Dunks low”
  • “oversized hoodies”
  • “best streetwear brands”

Using buyer intent modeling, we mapped keywords across every product category and brand vertical.


Collection Page SEO Overhaul

As part of our SEO optimization strategy, we revamped over 40 high-traffic collection pages to boost visibility and drive more qualified traffic. Each page was carefully updated with keyword-optimized H1 headings and engaging introductions to clearly communicate the focus of the page.

We enhanced the overall structure using semantic HTML, which not only improved readability for search engines but also allowed us to naturally link to related product pages and editorial content, encouraging deeper site exploration. Custom meta titles and descriptions were written to improve click-through rates from search results.

Most importantly, we tailored the content on each page to align with specific customer interests and buying behaviors whether they were browsing Nike, Bape, or Asics collections ensuring each brand's message spoke directly to its audience. This comprehensive approach helped create a more search-friendly and user-focused experience across the board.

 

Technical SEO Fixes  

Kith’s Shopify setup was making it hard for search engines to properly crawl the site, and it was also creating duplicate content issues. To fix this, we put a smart strategy in place to tell search engines which version of each page to focus on, especially for product filters and variants that were causing duplicates.

We also improved the site’s loading speed by compressing images and adding lazy loading, which helped meet important Core Web Vitals standards like LCP (Largest Contentful Paint) and CLS (Cumulative Layout Shift).

On top of that, we cleaned up over 400 broken internal links and made sure the site’s crawl budget was being used efficiently by blocking pages and URL parameters that weren’t important for SEO.



Link Acquisition & Digital PR

To win competitive head terms, we launched a targeted outreach and link-building campaign focused on:

  • High-authority streetwear blogs (e.g., Hypebeast, Sneaker News)
  • Fashion and lifestyle communities (e.g., Reddit’s r/streetwear, fashion subreddits)
  • Digital PR around sneaker release guides and collaborations

Result: Dozens of dofollow backlinks from DA 60+ domains, significantly lifting page authority.


Blog Content Strategy & Search Intent Clustering

We built a content cluster around:

  • Sneaker styling tips
  • New releases & drop schedules
  • Product care guides

One standout post — “How to Style New Balance 990s” — went semi-viral on Reddit and picked up natural backlinks, driving consistent long-tail traffic and passive link equity.


Results After 6 Months

  • Ranked #1 for high-volume terms like “Bape hoodies” and “Asics Gel Kayano 14” — from previously outside the top 50
  • 3x increase in impressions for non-branded queries in Google Search Console
  • Reduced crawl errors by 88%, unlocking better crawl efficiency and indexing
  • Domain Authority hit 71, bolstered by backlinks from quality sites


Final Thoughts

This project proves that even dominant lifestyle brands can unlock major SEO gains by shifting focus from brand-heavy reliance to search-driven content, technical excellence, and intent-based optimization.

At EcomX Agency, we specialize in Shopify SEO for fashion, streetwear, and lifestyle brands — and this campaign is just one example of what’s possible with the right strategy.