Essential Schema Markups for Shopify Stores (Step-by-Step 202 Guide)

Once your product schema is properly implemented, you can further optimize your listings using our detailed tutorial on Shopify Product Page Customization, where we explain how to make your product data more engaging for customers and search engines.

Essential Schema Types for Shopify

There are different types of schema markup available that can be added to a Shopify Store. Some are listed below.

Product Schema

It is the most important schema for e-commerce stores. It adds details like product name, price, rating, brand, currency, description, etc. Key properties for the Product schema are listed below.

  
    @type: Product
    name
    image
    description
    sku / mpn
    brand
    offers (price, currency, availability)
    aggregateRating (average rating + review count)
  

Offer Schema

This schema is often used within the Product schema, it adds properties like price, currency, availability, and condition, etc. Key properties for the Offer schema are listed below.

  
    @type: Offer
    price
    priceCurrency
    availability (InStock, OutOfStock, PreOrder)
    itemCondition
  

Review and Rating Schema

It is used to showcase the customer reviews in the search results. Shopify apps like Judge.me and Yotpo automatically generate the schema markup, but you can also add that manually. Key properties for the Review Schema are listed below.

  
    @type: Review
    reviewRating
    author
    datePublished
    aggregateRating
  

Breadcrumb Schema

Breadcrumb schema helps the search results understand your brand hierarchy. Key properties for the Breadcrumb schema are listed below.

  
    @type: BreadcrumbList
    itemListElement with position, name, and URL
  

Organization Schema

Set up your brand and store details to ensure Google accurately links your business to your website and products. Key properties for the organization schema are listed below.

  
    @type: Organization
    name
    logo
    url
    contactPoint (customer service info)
    sameAs (social media profiles)
  

Local Business Schema

This schema helps the local merchants to find you in Google Maps and local search results if you have a physical store. Key properties for the Local Business schema are listed below.

  
    @type: LocalBusiness
    name
    address
    telephone
    openingHours
    geo (latitude & longitude)
  

FAQ Schema

If you have an FAQ section in your store, then adding an FAQ Schema can make your Q&A directly appear in the Google search results. Key properties for the FAQ schema are listed below.

  
    @type: FAQPage
    mainEntity (Question + Answer pairs)
  

WebPage Schema

WebPage schema usually tells the search engines what type of page it is and provides metadata like title, description, URL, etc. Almost every page of Shopify has the webPage schema. Key properties for the webPage schema are as follows.

  
    @type: Always set to "WebPage".
    name
    description
    url
    Breadcrumb (optional) For navigation hierarchy.
    inLanguage: The language of the content (e.g., "en").
    isPartOf: Reference to the website or parent entity.
    author: Person or organization responsible for the content.
    mainEntity: The main schema type describing the content (e.g., Product, Article).
  

Website Schema

It is used to describe your whole website. It helps the search engines to understand the site as a whole, not as an individual page. Key properties for the Website schema are given below.

  
    @type: "WebSite"
    name
    url
    publisher: The organization or person who publishes the site.
    inLanguage: The language of the site (e.g., "en").
    potentialAction: Often used for the SearchAction, which allows Google to display a sitelinks search box directly in search results.
  

CollectionPage Schema

The collectionPage schema is used to list the products within the collection. It's often paired with an ItemList schema to describe the products shown. Key properties for the CollectionPage schema are listed below.

  
    @type: "CollectionPage"
    name
    description
    url
    inLanguage
    isPartOf
    breadcrumb: (optional, for navigation).
    mainEntity: Typically an ItemList of products.
    @type: "ItemList"
    itemListElement: An array of listed products.
    Each product can be represented minimally with @id, url, or name.
  

BlogPosting Schema

This type of schema is used for individual blog post content, like title, description, image, author, published date, etc., for the search results. Key properties for the blogposting schema are listed below.

  
    @type: "BlogPosting"
    headline
    description
    url
    image: Featured image of the post.
    datePublished: When the blog was first published.
    dateModified: Last updated date.
    author: Person or Organization who wrote the article.
    publisher: Typically your store (with logo).
    mainEntityOfPage: Points back to the WebPage schema.
  

Blog Schema

The blog schema is used to represent all blog posts, different from the individual blog posting schema. Key properties for the blog schema are listed below.

  
    @type: "Blog"
    name
    description
    url
    publisher: The organization/store running the blog.
    blogPost: A list of blog posts
    inLanguage: The blog’s language.
  

If you want to connect your brand identity and visual elements across pages, explore our Shopify eCommerce Branding Agency services to ensure your store’s structured data and visuals build stronger trust signals.

Schema Markups for Shopify Pages

Below is a list of the essential and optional schema types for different Shopify pages:

Conclusion

Adding schema markup to your Shopify store is more than a technical task; it’s a smart SEO investment that builds visibility, trust, and higher conversions. Implementing schema markup the right way ensures your products and pages are easily understood by Google, helping you reach more buyers and boost your organic traffic over time.

Need help auditing or adding schema markup the right way? Get a complete structured-data checkup with our Shopify eCommerce SEO Audit Service to find missing elements, fix errors, and enhance your store’s performance in Google rich results.