Highest-grossing shopify stores in fashion, luxury, and beauty

The cosmetics company Kylie Cosmetics was founded by Kylie Jenner. It is one of the luxury brands on Shopify that initially gained popularity due to its viral lip kits, and it swiftly branched out into a broad range of skincare and cosmetic products. 

Kylie Cosmetics' success may be attributed in large part to their effective social media marketing. Kylie Jenner's massive fan following allows for direct promotion, which instantly creates demand. To keep clients engaged and unique, the company also uses influencer collaborations and limited-edition product launches. 

Making data-driven decisions requires the ability to track market trends, customer behavior, and sales performance, which Shopify's analytics provide. In addition, Kylie Cosmetics' dedication to sustainability includes the use of eco-friendly container substitutes. Its loyal customer base and celebrity-driven appeal make it a significant force in the beauty industry.

2. Allbirds

By producing stylish and eco-friendly shoes made from natural materials like eucalyptus fibers and merino wool, Allbirds, one of the luxury brands on Shopify, has made a name for itself as a leading sustainable footwear company. Customers that care about the environment have responded well to the company's adoption of sustainability as a fundamental value rather than a passing trend.

Allbirds has built a strong reputation through word-of-mouth and happy consumers rather than relying on traditional marketing. Its subtle branding and elegant appearance increase its appeal. Its reach has also been expanded through strategic alliances with eco-conscious influencers and celebrities. Because Allbirds is committed to sustainability and innovation, it continues to thrive in the very competitive footwear business. 

3. ColourPop

A remarkable Shopify cosmetics firm, ColorPop is one of the highest-grossing Shopify stores in fashion, luxury, and beauty, renowned for its vibrant and eye-catching designs. It has achieved great success through partnerships with well-known companies like Disney, Sofia Nygaard, and popular culture assets like Star Wars and Sailor Moon.

4. Fashion Nova

Fashion Nova is a well-known fast-fashion brand that is renowned for its fashionable yet affordable clothing. Unlike many other fashion retailers, it offers styles for all body forms, particularly for curvier bodies, which encourages inclusivity. The brand is now a favorite among fashionistas due to its capacity to engage with a broad spectrum of customers.

The clever use of social media and influencer marketing by Fashion Nova is partly responsible for its success. The brand is well-known online, and Cardi B and Kylie Jenner both support its collections. Its unique relationships, frequent product introductions, and engaging content keep it among the most successful Shopify fashion companies. What is the most successful fashion store on Shopify? Fashion Nova is often considered one of the top contenders, thanks to its strong digital presence, trend-focused approach, and effective influencer collaborations.

5. Glossier

Glossier has revolutionized the cosmetics industry with its inclusive, casual aesthetic that highlights inherent beauty. By prioritizing a direct-to-consumer approach, the company has successfully developed a loyal fan base, turning its supporters into its most influential evangelists.

Glossier is able to communicate directly with its customers due to the Shopify platform, which is essential for boosting sales and enhancing user satisfaction. The company has a loyal fan base and relies its marketing strategies on a customer-first approach, which designs products based on feedback from customers. Social media and word-of-mouth recommendations have been significantly responsible for the brand's growth. 

6. Fenty Beauty

Fenty Beauty is one of the highest grossing shopify stores in the beauty niche. It is also a well-known cosmetic brand founded by Rihanna in 2017 and has quickly become well-known for its inclusivity and extensive range of makeup shades. The company's Shopify website offers a personalized buying experience that enables customers to virtually test on products with features like a foundation shade finder and a virtual try-on.

The site also has user-generated content (UGC) and a large, image-driven mega-menu that enhances navigation and increases community interaction and social proof. The intimate bond that Fenty Cosmetics has built with its customers makes it stand out in the cosmetics industry.

7. EIF Cosmetics

A worldwide Shopify company, EIF Cosmetics offers a range of cruelty-free makeup for the skin, lips, eyes, and face. Several nations, including the USA, Australia, Canada, France, and Spain, carry the brand. Its website has a clean, minimalistic style that makes it both appealing and easy to use.

The shop enhances the customer experience by tailoring the menu according to each customer's previous purchases. In order to boost sales, they use influencer marketing, and their distinctive iconography builds trust.  By promoting social engagement, the "About to Go Viral" section adds a social proof component that appeals to its audience.

8. Steve Madden

Rock & roll culture serves as the inspiration for the stylish, affordable shoes and accessories that are sold by the well-known multinational brand Steve Madden. Owing to its success in the fashion business, the company is now well-known for its fashionable sunglasses, jewelry, handbags, shoes, and boots that are regularly seen on style icons and celebrities.

The company's Shopify site offers a flawless purchasing experience by combining simplicity and aesthetic appeal. Steve Madden boosts customer satisfaction by offering perks like free shipping on orders above a certain amount, free returns within 30 days, and a loyalty club with exclusive offers. Apart from creating fashionable products, the firm is dedicated to supporting environmental, health, education, and empowerment initiatives through its CSR initiatives.

9. Jeffree Star Cosmetics

The well-known American brand Jeffree Star Cosmetics is well-known for its bold cosmetics. In addition to a unique selection of accessories and even pet beauty items, it offers a broad range of cosmetics for the face, lips, eyes, and skin. With its vibrant, eye-catching design and whimsical combination of pink hues and modern Sans Serif typefaces, the brand's Shopify store stands out as an engaging and user-friendly website. 

Known for its strong online presence, Jeffree Star Cosmetics has a loyal following of people who like its daring approach to beauty. Do luxury brands use Shopify? Yes, Jeffree Star Cosmetics is a prime example of how a bold and innovative beauty brand leverages Shopify's powerful e-commerce tools to maintain its dominance in the industry.

10.bMorphe

Popular beauty company Morphe offers high-quality, affordable skincare products, cosmetics, and equipment, which makes it especially popular with influencers and makeup artists. For the brand's Shopify Plus website, which sells a range of cosmetic items, social media engagement is essential. Morphe has lately closed some of its stores in the US to focus more on wholesale and internet sales, but it still offers a wide range of reasonably priced cosmetics.

11. SKIMS

Kim Kardashian founded SKIMS, a popular line of loungewear, clothing, and shapewear that promotes inclusivity and body positivity. The company provides a wide range of skin tones and sizes to fit different body types. The primary factors contributing to SKIMS' success include Kardashian's widespread appeal, the company's inclusive marketing approach, and well-considered social media ads that target a diverse spectrum of customers. A significant portion of the brand's customer base is foreign-born, and it continues to grow globally. 

12. BareMinerals

Mineral-based, vegan, and cruelty-free makeup is the specialty of the well-known cosmetics brand bareMinerals. Because they don't include harsh chemicals, its clean beauty products are ideal for delicate skin types. What sets the company apart are its well-known loose powder foundation, skin-friendly formulas, and skincare-enhancing cosmetics.With its wide variety of shades, bareMinerals encourages people to embrace their inherent beauty and feel good about themselves.

Conclusion

These Shopify stores show that success comes from being original, understanding customers, and telling a great story. By mixing smart data use, influencer partnerships, and engaging product drops, they’ve built loyal followings and hit huge sales. Whether it’s eco‑friendly sneakers, viral cosmetics, or inclusive fashion, each brand found a clear way to stand out online. 

As e‑commerce keeps growing, these examples offer simple, practical ideas like personalized experiences and social buzz that you can use to give your own store a boost.

Have a great idea in mind for your own online store? Let Ecomx Agency create a perfect custom Shopify store for your project!