How to Add Trust Badges to Shopify Footer and Product Pages

Shopify makes it easy to add trust badges in multiple ways, through built-in theme settings, custom Liquid code, or third-party apps. Each method offers different levels of control, flexibility, and customization. For store owners who want maximum design freedom and performance control, manually adding trust badges via theme files like footer.liquid or product templates is often the best option, especially when combined with deeper Shopify product page customization strategies. 

In this guide, you’ll learn how to add trust badges to Shopify footer and product pages with step-by-step methods to help build credibility, reduce cart abandonment, and increase sales.

Why Trust Badges Matter

Trust badges matter in a lot of ways, such as:

• Increase sales and conversions
• Reduce cart abandonment, which is often caused by fears about online security and a lack of trust.
• For new customers with no prior experience with your business, trust badges are essential for establishing credibility and making them feel secure purchasing from you.
• They help build and strengthen your brand's reputation by visually signaling that your business is legitimate, professional, and trustworthy.
• Security badges, such as SSL certificates, assure customers that their data is encrypted and protected, addressing anxieties about identity theft and data breaches.

To learn more about improving your checkout process, refer to our guide on How to Remove Checkout Bag in Shopify.

Types of Trust Badges

Shopify offers various types of badges that can be used in Shopify. Some are listed below:

• Security badges: These show that a website has SSL encryption or is protected by a security service.
• Payment badges: Icons for Apple Pay, Visa, PayPal, and trusted and secure payment options.
• Guarantee badges: These indicate features such as money-back guarantees or satisfaction guarantees, reducing the risk for buyers.
• Shipping badges: These highlight benefits like free or fast shipping. Check out our blog on Setting Up International Shipping on Shopify to learn more about how to set shipping badges.
• Review badges: Review badges are coming from the review app or plugin you are using for reviews in your Shopify Store
  
  
  

Methods on How to Add Trust Badges to Shopify Footer and Product Pages 

There are several methods for adding Trust badges to your Shopify Store. Some of these are discussed below

1. Add Trust Badges Using Your Theme Settings
2. Add Trust Badges Using Custom Liquid
3. Install an App

Method 1: Add Trust Badges Using Your Theme Settings

To add trust badges using your theme settings, navigate to  Online Store > Themes > Customize. From there, navigate to the section where you want to add badges, such as the footer, product pages, or cart, and either add a new block or edit an existing one, depending on your theme. Follow these steps to add trust badges to your theme using Shopify theme settings.

Step 1: Navigate to Online Store > Themes > Customize.

Step 2: Scroll down to the Footer section and open the settings.

Step 3: Enable the payment methods icons.

Step 4: Navigate to Shopify Admin > Settings.

Step 5: Scroll down to the Payments tab.

Step 6: Make sure all your payment providers are activated. To test, you can optionally enable the test payment providers to see how it will appear in your storefront.

Step 7: Check the Bogus payment provider and click the Reactivate or Activate button.

Step 8: Save the changes.

Method 2: Add Trust Badges Using Custom Coding

To add trust badges using custom coding, navigate to Online Store > Themes > Edit Code. Add the code in your desired location and save the changes. Follow these steps to add trust badges using the custom coding.

Step 1: Navigate to Online Store > Themes > Edit Code.

Step 2: Open your Footer.liquid file or main-product.liquid file depending on your theme.

Step 3: To add payment icons, insert the following code at your desired location.

    
        <div class="footer__payment">
            <span class="visually-hidden">{{ 'sections.footer.payment' | t }}</span>
            <ul class="list list-payment" role="list">
                {%- for type in shop.enabled_payment_types -%}
                <li class="list-payment__item">
                    {{ type | payment_type_svg_tag: class: 'icon icon--full-color' }}
                </li>
                {%- endfor -%}
            </ul>
        </div>
    

Step 4: Save the changes.

To create a new section for trust badges, follow these steps.

Step 1: Navigate to the Sections folder.

Step 2: Create a new section called trust-badges.liquid.

Step 3: Add this code to your file.

    
        <section class="trust-badges-section">
            <div class="trust-badges-wrapper">
                {% for block in section.blocks %}
                <div class="trust-badge">
                    {% if block.settings.badge_image != blank %}
                    <img 
                        src="{{ block.settings.badge_image | img_url: '200x' }}" 
                        alt="{{ block.settings.badge_title }}"
                        loading="lazy"
                    >
                    {% endif %}

                    {% if block.settings.badge_title != blank %}
                    <p>{{ block.settings.badge_title }}</p>
                    {% endif %}
                </div>
                {% endfor %}
            </div>
        </section>

        <style>
            .trust-badges-section {
                padding: 20px 0;
                background: #f8f8f8;
            }
            .trust-badges-wrapper {
                display: flex;
                justify-content: center;
                align-items: center;
                gap: 25px;
                flex-wrap: wrap;
            }
            .trust-badge {
                text-align: center;
            }
            .trust-badge img {
                width: 60px;
                height: auto;
                display: block;
                margin: 0 auto 8px;
            }
            .trust-badge p {
                font-size: 14px;
                color: #333;
                margin: 0;
            }
        </style>

        {% schema %}
            {
                "name": "Trust Badges",
                "settings": [
                    {
                        "type": "header",
                        "content": "Add your security / trust badges"
                    }
                ],
                "blocks": [
                    {
                        "type": "badge",
                        "name": "Badge",
                        "settings": [
                            {
                                "type": "image_picker",
                                "id": "badge_image",
                                "label": "Badge Image"
                            },
                            {
                                "type": "text",
                                "id": "badge_title",
                                "label": "Badge Title",
                                "default": "SSL Secure Checkout"
                            }
                        ]
                    }
                ],
                "max_blocks": 6,
                "presets": [
                    {
                        "name": "Trust Badges",
                        "category": "Featured"
                    }
                ]
            }
        {% endschema %}

    

Step 4: Save the changes.

Step 5: Navigate to Online Store > Themes > Customize.

Step 6: Click the Add section button.

Step 7: Add the trust badges section to your desired page.

Step 8: Populate the content, such as images and text, for each block.

Step 9: Save the changes.

Method 3: Install an App

If your theme does not have a customizable setting and you don’t want to use custom coding, then installing an app can be the best option. Follow these steps to install an app to add trust badges to your Shopify Store.

Step 1: Navigate to Shopify Admin > Apps.

Step 2: Click the App and Sales Channel Settings button.

Step 3: Visit the Shopify App Store.

Step 4: Search for the app, such as Avada Boost Sales Trust Badges.

Step 5: Install the app.

Step 6: Reconfirm the installation process.

Step 7: Click the Create button.

Step 8: Select the type of badges you want to display.

Step 9: Check all the badges you want to display.

Step 10: Check all the badges or icons you want to display.

Step 11: Customize the other settings according to the design requirements and save the changes.

Step 12: Click the Activate button.

Step 13: Check this box and save the changes.

Step 14: Navigate to Online Store > Themes > Customize.

Step 15: Click the Add Section button, navigate to the Apps tab, and click the Trust Badges block on the page you want. 

Step 16: Copy the widget ID. 

Step 17: Paste the widget ID here.

Step 18: Save the changes.

Some popular apps are listed below:

• Essential Trust Badges & Icons
• Conversion Bear Trust Badges
• SEOAnt ‑ Trust Badges & Icon
• Avada Boost Sales Trust Badges

Final Thoughts About How to Add Trust Badges to Shopify Footer and Product Pages

Trust badges are a simple yet powerful way to increase customer confidence and improve conversion rates on Shopify. Whether you use theme settings, custom Liquid code, or apps, the key is placing trust signals where buyers need reassurance the most: product pages, cart pages, and the footer.

If you need help adding or customizing trust badges for your Shopify store, get in touch through our contact page and let our Shopify experts handle it for you.