How To Customize Shopify Website: A Complete and Easy Guide

Customizing your Shopify store or customizing your product pages helps you create a consistent branding experience and improve customer trust. You can personalize your homepage, product page, collection, and cart pages, as well as manage customers. You can also add or remove products from your store (see HubSpot’s ecommerce branding guide), ensuring your store stays fresh and aligned with your brand image.

What you can customize on Shopify Store

You can customize everything from design to layout, content and features. Here is how you can do that.

• Logo & Branding 
• Fonts and colors 
• Homepage sections
• Product page
• Collection pages
• Cart pages
• Checkout pages (Full access for Shopify Plus users).
• Navigation
• You can add products, collections, customers etc into your Shopify Store.
• Apps and integrations

How to Customize your Shopify Store Step-by-Step

Customizing your Shopify store can be used to create a unique identity of your brand. Better customizable store improves the shopping experience for the customers.Follow these steps to customize the Shopify Store more easily and effectively.

Step 1: Navigate to Shopify Admin and login. 

For Products

Step 2: To add products navigate to the Products tab.

Step 3: click on the Add product button.

You can use the Import button to add multiple products from the csv file to make sure the product should be in the format that Shopify supports.

After selecting the option click on Next.

Upload your csv file here and click Upload and Preview button 

After making sure all the things are good click Import Products.

Step 4: Add details like title. description , media images and prices etc and click save button.

For Collections

Step 1: Navigate to the collection tab and click Add Collection

Step 2: Add collection title, description, image and select type of collection 

Types of Collections

There are two types of collections.

1. Manual Collection
2. Smart Collection

Manual Collection

In the manual collection you have to add products one by one using the Shopify Admin panel in the Collection page. In manual collection you simple click browse button and add product that you want to add in that collection. Follow these steps to add product manually to the specific collection.

Add products and click Add.

Smart Collections

Smart collections automatically populates the products based on different conditions like product tags, price, type, category etc. You don;t need to manually add products one by one. All the products matching the criteria set are fetched automatically. Follow these steps to add products to smart collection in Shopify Admin.

Step 3: Make sure to save the changes 

You can also explore other things as well 

How to Customize the Theme

Customizing your Shopify store or customizing your product pages helps you create a consistent branding experience and improve customer trust. You can personalize your homepage, product page, collection, and cart pages, as well as manage customers. Follow these steps to customize the different pages of the Shopify store.

Step 1: Navigate to Online Store > Themes > Customize

Step 2: Click on this dropdown button and select the page you want to customize

Step 3: Click on the settings icon to customize the Theme settings.

Step 4: You can customize different theme settings depending on the theme. These settings will affect the whole website, not a particular section.

If you need more advanced edits, check our tutorial on how to add custom code in Shopify.

Step 5: Click on the app embed icon and here you can enable or disable any app you have installed in your store from here.

Step 6: to add a section in your page click Add section.

Step 7: Select the available section from the list or search in the top search bar and click on it.

Step 8: Click on the section you want to customize.

Step 9: From here you can customize the available settings inside the section. These settings scope is limited to this section only and does not affect the whole website.

Step 10: To add the app block click Add section > Apps. All the available app blocks will show just click on it and add it to your site.

Step 11: Header and footer will remain fixed on all the pages. You can select the menu from here in the header section. These settings can vary from theme to theme.

How to Customize Navigations

Navigations in Shopify store helps the customers to navigate between different pages more easily and effectively. Navigation menus usually displays in the header and footer section of the Shopify store. To customize the navigation Follow these step by process.

Step 1: Navigate to Shopify Admin > Contents > Menus

Step 2: create new menu by clicking the Create Menu Button

Step 3: Add Items here according to your requirements.

Step 4: Make sure to save the changes.

How to Customize Blog Posts

Blog posts in Shopify make the site attractive, SEO friendly. Blog posts are usually used to add details about your website to provide the information to the user that user might be interested in. Follow these steps to add blog posts in the Shopify Admin.

Step 1: Navigate to Shopify Admin > Contents > Blog posts

Step 2: Click Add blog post Button

Step 3: Add blog post details like title, description, image and set visibility to visible and adjust all the other settings according to the need.

Step 4: Make sure to save the changes.

How to Add Files From Shopify Admin

Shopify allows you to upload files like .jpg, .png, .svg, webp, gif, .pdf, .doc, .csv, .zip etc. You can upload the file upto 20MB of file size. Larger than 20 MB could not be uploaded. Follow these steps by step to add files using the Shopify Admin.

Step 1: Navigate to Shopify Admin > Contents > Files

Step 2: Click on the Upload Files button 

Step 3: Select the file from your computer and click ok.

Step 4: Supported file types: .jpg, .png, .svg, webp, gif, .pdf, .doc, .csv, .zip and more File size limit is typically 20 MB per file.

Step 5: You can copy the link from here and use it in the theme like Product description, Pages or Theme code.

How to Customize Main Settings

Step 1: Navigate to the Online Store > Settings

Step 2: Navigate to the relevant location like General, Shipping, Metafields, Markets, Locations etc and make changes as you want.

Step 3: Make sure to save the changes.

Conclusion

Customizing your Shopify store is one of the most powerful ways to create a unique shopping experience that aligns with your brand and increases sales.  

Take the time to personalize your store and explore the tools available. And if you need expert help getting the job done right, feel free to contact our agency for professional Shopify development support.