How to Add Meta Keywords in Shopify (3 Easy Methods)
Introduction
When it comes to Shopify SEO, you get built-in fields for meta titles and meta descriptions, but there’s no direct field for meta keywords. That’s because Google no longer uses meta keywords as a ranking factor. However, some other search engines (like Bing and Yandex), internal site searches, and certain marketplaces may still reference them.
If you want to add meta keywords in Shopify, you can do it manually through theme code, by using metafields, or with the help of SEO apps. This guide will walk you step by step through all three methods.
Why Add Meta Keywords in Shopify?
Even though Google ignores meta keywords, you might still want to use them for:
-
Bing, Yandex, and other search engines
-
Internal site search or catalog indexing
-
Custom scripts or niche marketplaces
Adding them won’t hurt your SEO, and in some cases, it can help with visibility outside of Google.
Methods of Meta keywords
There are different methods of adding Meta keywords in Shopify. Some of these methods are listed here.
- Add Meta keywords using Theme code
- Add Meta Keywords using Metafields
- Add Meta Keywords using Shopify SEO App
Method 1: Add Meta Keywords using Theme code
You can add the Meta keywords tag using the Theme code in the theme.liquid file or the product.liquid template. For this Navigate to the <head> tag in the theme.liquid file and add Meta Keyword tag. Follow these steps to add the Meta Keywords tag using the Theme code.
Step1: Navigate to Online Store > Themes > Edit code
Step 2: Go to the theme.liquid file
Step 3: inside the <head> tag add this code
{% if template contains 'product' %}
<meta name="keywords" content="{{ product.title }}, {{ product.type }}, {{ product.vendor }}">
{% endif %}
Step 4: Click Save.
Method 2: Add Meta Keywords using Metafields
You can add the Meta keywords tag using Metafields. Metafields give you the flexibility to use different Meta Keywords for each product. For this Navigate to the <head> tag in the theme. liquid file and add the Meta Keyword tag. Follow these steps to add the Meta Keywords tag using the Meta fields.
Step 1: Navigate to Shopify Admin and click the Settings button on the bottom left of the page.
Step 2: Scroll down to the Metafields and Metaobject tab.
Step 3: Navigate to the Product section
Step 4: Click on Add definition button.
Step 5: Name it something like “meta_keywords” and select the single-line text field
Step 6: Click the Save button to save the definition.
Step 7: Navigate to Shopify Admin > Products
Step 8: Select the product that you want to update.
Step 9: Scroll down the Metafield section and populate the meta_keywords metafield.
Step 10: Click Save.
Step11: Navigate to Online Store > Themes > Edit code
Step 12: Go to the theme.liquid file
Step 13: inside the <head> tag add this code
{% if template contains 'product' %}
{% assign keywords = product.metafields.custom.meta_keywords %}
{% if keywords %}
<meta name="keywords" content="{{ keywords }}">
{% endif %}
{% endif %}
Step 14: Click Save.
Method 3: Add Meta Keywords using Shopify SEO App
If you prefer a no-coding solution, then there are several Shopify apps available in the Shopify app store that help you add Meta keywords SEO SEO-related data directly to your site without any coding knowledge. Follow these steps to Add Meta Keywords using the app.
Step 1: Navigate to Shopify Admin > Apps
Step 2: Click on All recommended apps button here.
Step 3: Navigate to the Shopify app store using this link.
Step 4: Search for the app you want to add, eg, Easy Wholesale Lock for the B2B app.
Step 5: Click Install
Step 6: Confirm the Install in the Shopify Admin
Step 7: Enable app embed
Step 8: Automatically install code or remove code from the Theme.
Some Popular apps are listed here.
Conclusion
While meta keywords are no longer relevant for Google rankings, they can still be useful for Bing, Yandex, internal search, and niche marketplaces. Shopify doesn’t offer a built-in option, but you can easily add them through theme code, metafields, or SEO apps.
Choosing the right method depends on whether you prefer a manual, flexible, or no-code solution. Adding them won’t harm your SEO, and in some cases, it can provide extra visibility beyond Google.
For more advanced optimization, check out our SEO services at EcomX Agency.
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