How to Add Metafields in Shopify Store — Step by Step With Examples
Introduction
If you want to display more detailed information on your Shopify store, like size charts, product ingredients, care instructions, additional product specs, delivery timelines, or brand stories, Shopify Metafields are the best way to do that. They allow you to store custom data that doesn’t exist in Shopify’s default options and help you create richer, more informative product pages.
In 2025, Shopify continues to prioritize structured data and personalization, and Metafields play a huge role in improving SEO, conversions, and ChatGPT/AI search visibility. Better product details help search engines and AI understand your content, leading to more trust and higher rankings.
In this guide, you’ll learn exactly how to add metafields in Shopify store or manage and display Metafields on your Shopify storefront.
What Are Metafields in Shopify?
Shopify Metafields are the custom data fields that allow you to store and display extra information about your store data that is not available in Shopify's default attributes. Shopify offers various types of Metafields available in Shopify.
- Products
- Variants
- Collections
- Orders
- Customers
- Pages
- Blogs
- Articles
To take your SEO further, you can also implement schema markup on your product pages using our guide here: How to Add Schema Markup to Shopify – A Complete Guide.
How to Add Metafields in Shopify Store Step by Step
Follow these steps to add Metafields to your Shopify Store.
Step 1: Navigate to Shopify Admin > Settings.
Step 2: Scroll down to the Metafields and Metaobjects tab.
Step 3: Select the type of Metafield that you want to create, such as Product.
Step 4: Click the Add definition button.
Step 5: Add the name of the field and select the type.
Step 6: Save the changes.
Step 7: Navigate to Shopify Admin > Products.
Step 8: Choose the product that you want to update.
Step 9: Scroll down to the Metafields section and add the values to the relevant fields.
Step 10: Save the changes.
How to Display Metafields on Your Storefront
There are 2 ways to display the Metafields on your store.
- Using Shopify Theme Editor
- Using Custom Coding
Method 1: Using Shopify Theme Editor
Follow these steps to display Metafields using the Shopify Theme Editor.
Step 1: Navigate to Online store > Themes > Customize.
Step 2: Navigate to the product page from the dropdown.
Step 3: Look for a block where you want to connect your Metafield.
Step 4: Click the Connect Resource button.
Step 5: Choose the Metafield that you want to connect here.
Step 6: Save the changes.
Method 2: Using Custom Coding
If you are a developer and comfortable with coding, you can add the Metafield definition content directly to your theme code. Follow these steps to add the Metafield code to your theme code.
Step 1: Navigate to Online Store > Themes > Edit Code.
Step 2: Go to the relevant file, such as the main-product.liquid file if you want to add the product metafield definition.
Step 3: Copy the namespace and key from the Metafield definition.
Step 4: Add this code to your desired location.
{{ product.metafields.custom.short_text }}
Step 5: Save the changes.
Also Read: How to Customize Shopify Website – Complete Guide
Final Thought About How to add Metafields in Shopify
Shopify Metafields give you complete flexibility to show personalized, detailed, and structured information exactly where shoppers expect to see it. As Shopify continues evolving toward smarter and more dynamic content, mastering Metafields is a must-have skill for every store owner.
If you need professional help customizing Metafields, improving UI, or boosting SEO, consider cheching out our service here: Hire Shopify Ecommerce Consultant Services.
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