How to Add Personalization Options on Shopify Store (Apps + Code Methods)

You can either add simple personalization fields by editing your theme code (see our guide on Shopify Product Page Customization) or use an advanced product personalizer app from the Shopify App Store.

In this guide, we’ll walk you through both methods on how to add personalization options on Shopify store step-by-step, so you can choose the easiest and most scalable option for your store. By the end, your customers will be able to personalize items directly on the product page, leading to a more interactive, enjoyable shopping experience.

Why Add Personalization Options?

Adding Personalized options is crucial for businesses to improve customer experience and increase sales. Personalization lets customers customize products before purchase. It provides different benefits such as: 

• Personalization leads to a higher average order value.
• Offering personalization can help a business stand out from competitors
• Creates a sense of ownership, customers feel more connected to a product they have helped create or customize, such as adding their name to an item.
• Personalization ensures customers see products and content more relevant to them, which can lead to a more enjoyable shopping experience.

Personalization also aligns with branding and customer experience goals. If you’re still designing your store, check our Shopify Custom Theme Development Services for scalable UI customization.

Methods for adding personalized options on Shopify

There are various ways to add personalization options to your Shopify Store. Some of these are discussed below.

1. Add Shopify Line Item Properties
2. Install a Shopify App for Advanced Personalization

Method 1: Add Shopify Line Item Properties

You can add personalized options natively using the Line item properties, such as name, initials, messages, and image upload, among others. Follow these steps to add Personalized options using the Line items properties.

Step 1: Navigate to Online Store > Themes > Edit Code.

(If you are customizing broader store elements, see How to Customize Shopify Website – Complete Guide)

Step 2: Open your product form file, usually main-product.liquid depending on the theme.

Step 3: Inside your form tag, it usually looks like this 

  
     {%- form 'product',  product, id: product_form_id,  class: 'form', novalidate: 'novalidate', data-type: 'add-to-cart-form' -%}
  

Step 4: Add this code

  
    <div class="product-customization">
      <label for="custom_name">Enter Name</label>
      <input type="text" id="custom_name" name="properties[Custom Name]" placeholder="e.g., Sarah">
    </div>
  

Step 5: Style it using your theme styling. For example, add this at the end of base.css or theme.css file, depending on the theme.

  
    .product-customization {
      margin: 1.5rem 0;
      display: flex;
      flex-direction: column;
      gap: 0.5rem;
      font-family: inherit;
    }

    .product-customization label {
      font-size: 0.95rem;
      font-weight: 600;
      color: #333;
    }

    .product-customization input[type="text"] {
      padding: 0.75rem 1rem;
      border: 1px solid #ccc;
      border-radius: 8px;
      font-size: 1rem;
      width: 100%;
      max-width: 400px;
      transition: all 0.2s ease;
    }

    .product-customization input[type="text"]:focus {
      border-color: #000;
      outline: none;
      box-shadow: 0 0 0 2px rgba(0, 0, 0, 0.1);
    }

    .product-customization input[type="text"]::placeholder {
      color: #999;
    }
  

Step 6: Save the changes.

Method 2: Install a Shopify App for adding Advanced Personalization options on Shopify

If you are not comfortable with coding and looking for more advanced features, then Shopify apps are the best option for adding personalization options to your store. Follow these steps to add personalized options using the Shopify apps.

Step 1: Navigate to Shopify Admin > Apps.

Step 2: Click the App and Sales Channel Settings button.

Step 3: Visit the Shopify App Store.

Step 4: Search for the app, such as Zepto Product Personalizer

Step 5: Install the app.

Step 6: Reconfirm the installation process.

Step 7: Click the Activate app button.

Step 8: Enable the app embed and click the save button.

Step 9: Next, click the Add Product Option button.

Step 10: Select the product from the list.

Step 11:  Select the view background as per your requirements.

Step 12: Click the Add Element button.

Step 13: Choose the type of field you want to add here.

Step 14: Customize the field according to the needs.

Step 15: Save the changes.

Some popular apps are listed below:

• Zepto Product Personalizer
• Customily Product Personalizer
• Inkybay ‑ Product Personalizer
• Customix Product Personalizer
• TailorKit Product Personalizer

Conclusion

Personalization is a powerful feature that helps your Shopify store stand out, builds emotional connection, and boosts revenue. If you’re wondering how to add personalization options on Shopify store, you can choose a quick setup using apps like Zepto Product Personalizer or a custom-coded approach with line item properties—both make personalization easier than ever.

Start with the method that fits your skill level and watch engagement and sales grow as customers enjoy creating products that feel uniquely theirs.

If you want expert help with custom product features and SEO-backed scaling, our specialists can help you out with Shopify Product Customization.