How To Add Social Media Links To Shopify

How To Add Social Media Links To Shopify

In today's eCommerce world, social media and online stores go hand in hand. Shoppers want to see your brand outside of just your product pages; they want updates, behind-the-scenes content, and community.

By adding social media links to your Shopify store, you make it easy for visitors to follow your brand on Facebook, Instagram, TikTok, YouTube, and more. This builds trust, drives traffic, and keeps your audience engaged long after they leave your site.

Why Add Social Media Links to Shopify?

  • Make it simple for shoppers to discover and follow your brand across all major social platforms. The more visibility you have, the stronger your presence becomes.
  • Turn followers into an active community by sharing posts, stories, and promotions that spark likes, comments, and shares.
  • A consistent, active social media presence shows customers that your brand is real, reliable, and worth their attention.
  • Use your social channels to guide followers directly to your Shopify store, turning casual browsers into loyal buyers.

If you’re also reworking your storefront design, check out how to customize your Shopify website. 

Methods for Adding Social Media Links

There are different ways to Add Social Media Links in Shopify

  1. Add Social Media Links Through Theme Settings.
  2. Add Social Media Icons Manually.
  3. Install a Social Media App.

While customizing your theme, you might also want to adjust elements like changing your “View Cart” color.

Method 1: Add Social Media Links Through Theme Settings

Most Shopify themes let you easily add your social media profiles right from the theme settings. Just enter your account links (like Facebook, Instagram, TikTok, or YouTube), and the icons will automatically appear on your store's header, footer, or wherever your theme supports them. Follow these steps to add social media links using the main Theme settings.

Step 1: Navigate to Online store > Themes > Customize.

How To Add Social Media Links To Shopify

Step 2: Go to the settings and scroll down to the Social media tab.

How To Add Social Media Links To Shopify

Step 3: Add your social media links and click Save.

How To Add Social Media Links To Shopify

Step 4: Navigate to the relevant section, like the header or footer, where social media icons will show.

How To Add Social Media Links To Shopify

Step 5: You can enable or disable the social media icons using this toggle and save the changes.

How To Add Social Media Links To Shopify

 

Method 2: Add Social Media Icons Manually

If your theme doesn't have built-in settings to show social media links, then you can add social media links using the theme Editor. Follow these steps to add social media to your store.

Step 1: Navigate to Online Store > Themes > Edit code.

How To Add Social Media Links To Shopify

Step 2: Go to the relevant section, for example, footer.liquid.

Step 3: Paste this code at your desired location.

  
    <a href="https://facebook.com/YourStore" target="_blank">Facebook</a> |
    <a href="https://instagram.com/YourStore" target="_blank">Instagram</a> |
    <a href="https://tiktok.com/@YourStore" target="_blank">TikTok</a>
  

Step 4: Save the Changes.

 

Method 3: Install a Social Media App

If you are not comfortable with coding, then you can add Social media links using Shopify Apps. Install a Shopify app to add social media icons and links to your store quickly. These apps give you more design flexibility and placement options, so your customers can easily find and follow your brand on different platforms. Follow these steps to add social media icons using apps.

Step 1: Navigate to Shopify Admin > Apps.

How To Add Social Media Links To Shopify

Step 2: Click on the App and sales channel settings button.

How To Add Social Media Links To Shopify

Step 3: Visit the Shopify app store.

How To Add Social Media Links To Shopify

Step 4: Search for the app like Social Bar: Social Media Icons.

How To Add Social Media Links To Shopify

Step 5: Install the app.

How To Add Social Media Links To Shopify

Step 6: Reconfirm the install in the Shopify admin.

How To Add Social Media Links To Shopify

Step 7: Click on the Add icon button and start adding social icons.

How To Add Social Media Links To Shopify

Step 8: Choose the type of icon and add the relevant URL, and click Save.

How To Add Social Media Links To Shopify

Step 9: After adding the icons, click Save.

How To Add Social Media Links To Shopify

Step 10: Adjust the position, sizes, and different settings available, and click Save.

How To Add Social Media Links To Shopify

Step 11: Navigate to Online Store > Customize > App Embed. Enable the app embed and click Save.


Popular apps are as follows:

Bottom Line

Adding social media links in Shopify makes it easier for shoppers to follow, trust, and engage with your brand. Whether you use theme settings, custom code, or a social media app, the goal is the same: connect with your audience and keep them coming back. The stronger your social presence, the more traffic and sales your Shopify store will generate.

If you’d rather skip coding and DIY apps, our Shopify eCommerce App Integration Service can set everything up professionally.

Frequently Asked Questions

Yes. Most Shopify themes include social media icon options under Theme Settings.

Common spots are the footer, header, or sidebar, depending on your theme.

Yes. If your theme doesn't support them, you can add icons manually via code or use an app.

Not directly. But they improve brand trust and can drive referral traffic, which indirectly benefits SEO.

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