How to Change Featured Products in Shopify
The Featured Products section in Shopify is one of the most effective ways to highlight bestsellers, seasonal items, or products you want customers to notice first. By updating your featured products, you can drive attention to promotions, boost sales, and improve store navigation.
In this guide, we’ll walk you through step-by-step methods to change featured products in Shopify, whether you want to update them quickly using the Theme Editor or fully customize the layout with Liquid code.
If you’re planning broader design updates, check out our guide: How to Customize a Shopify Website – A Complete and Easy
What Are Featured Products in Shopify?
Featured products are special items you display on your store’s homepage or in specific theme sections. Depending on your theme, this section might be named Featured Products, Featured Collection, Product Recommendations, or Handpicked Products. You can fully customize these sections to showcase the products you want your customers to notice most.
Methods for Changing Featured Products in Shopify
There are different methods for changing the featured products in Shopify. Some of these are given below.
- Change Featured Products from the Shopify Theme Editor
- Change Featured Products using Custom Coding
Method 1: Change Featured Products from the Shopify Theme Editor
You can easily update your featured products right from the Shopify Theme Editor. Simply open your theme settings, find the featured products or featured collection section, and select the products or collection you want to display with no coding required. Follow these steps to add Featured products to your Shopify Store using the Shopify Theme Editor.
Step 1: Navigate to Online Store > Themes > Customize.

Step 2: Click on the Add section button or select the pre-existing featured collection or featured product section.

Step 3: Select the collection that you want to show here.

Step 4: Save the changes.

Step 5: To change which products appear, you need to edit that collection. Navigate to Products > Collections.

Step 6: Select the collection attached to the Featured collection section, for example, Clothing.

Step 7: Add, remove, or rearrange the products according to need.
Step 8: Save the changes.
For other theme adjustments without touching too much code, you might also find How to Change View Cart Color in Shopify helpful.
Method 2: Change Featured Products using Custom Coding
You can also update featured products by editing your theme’s code. This method gives you more flexibility to display specific products or collections beyond the default theme settings. You’ll need to edit the Liquid files (for example, feature-collection.liquid or the homepage section file) and replace the existing collection or product references with the ones you want to feature.
This approach is best if you’re comfortable working with Shopify’s Liquid code and want a fully customized layout or product selection. Here is the final result. Check the GIF below to see how it will look before we go through the steps.

Step 1: Navigate to Online Store > Themes > Edit code.

Step 2: Create a new Section in the Sections directory, name it something like custom-featured-collection.liquid

Step 3: Add this code to your section.
<section class="featured-collection">
<div class="container">
{% if section.settings.heading != blank %}
<h2 class="featured-collection__heading">{{ section.settings.heading }}</h2>
{% endif %}
{% assign featured_collection = collections[section.settings.collection] %}
{% if featured_collection != blank %}
<div class="featured-collection__grid">
{% for product in featured_collection.products limit: section.settings.product_limit %}
<div class="featured-collection__item">
<a href="{{ product.url | within: featured_collection }}">
{% if product.featured_image %}
<img src="{{ product.featured_image | img_url: '600x' }}" alt="{{ product.title }}" loading="lazy">
{% else %}
<div class="no-image">No image</div>
{% endif %}
<h3 class="product-title">{{ product.title }}</h3>
<span class="product-price">
{{ product.price | money }}
{% if product.compare_at_price > product.price %}
<span class="compare-price">{{ product.compare_at_price | money }}</span>
{% endif %}
</span>
</a>
</div>
{% endfor %}
</div>
{% else %}
<p>No products found in this collection.</p>
{% endif %}
</div>
</section>
{% stylesheet %}
.featured-collection {
padding: 50px 0;
text-align: center;
}
.featured-collection a {
color: inherit;
text-decoration: none;
}
.featured-collection__heading {
font-size: 2rem;
margin-bottom: 2rem;
font-weight: 600;
}
.featured-collection__grid {
display: grid;
gap: 20px;
grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
}
.featured-collection__item {
border: 1px solid #e5e5e5;
border-radius: 8px;
padding: 15px;
transition: box-shadow 0.3s ease;
}
.featured-collection__item:hover {
box-shadow: 0 4px 15px rgba(0,0,0,0.1);
}
.featured-collection__item img {
max-width: 100%;
height: auto;
margin-bottom: 10px;
}
.product-title {
font-size: 1.1rem;
margin: 0 0 5px;
}
.product-price {
display: block;
font-weight: 600;
color: #333;
}
.compare-price {
text-decoration: line-through;
color: #999;
margin-left: 8px;
}
{% endstylesheet %}
{% schema %}
{
"name": "Custom Featured Products",
"settings": [
{
"type": "text",
"id": "heading",
"label": "Section Heading",
"default": "Featured Collection"
},
{
"type": "collection",
"id": "collection",
"label": "Select Collection"
},
{
"type": "range",
"id": "product_limit",
"label": "Number of Products",
"min": 2,
"max": 12,
"step": 1,
"default": 4
}
],
"presets": [
{
"name": "Custom Featured Products",
"category": "Collection"
}
]
}
{% endschema %}
Step 4: Save the changes.

Step 5: Navigate to Online Store > Themes > Customize.

Step 6: Click on the Add section button.

Step 7: Include this section in your theme.

Step 8: Select the collection, adjust other settings, and save the changes.

Conclusion
Changing featured products in Shopify is simple and gives you full control over which items appear front and center on your store. If you prefer an easy method, the Theme Editor lets you swap products or collections without touching code. For advanced customization, editing Liquid files allows you to design a unique featured section tailored to your brand.
By regularly updating your featured products, you can keep your storefront fresh, highlight new arrivals, and guide shoppers toward your most profitable items.
Want professional help to make your featured products stand out and align perfectly with your brand? Our Shopify CRO Experts Services specialize in boosting conversions through strategic design and product placement.