How to Change Shop Name on Shopify Store (Step-by-Step Guide)

Not sure how to change your Shopify store name? This step-by-step guide will walk you through it. 

Changing your store’s name in Shopify is a common task during a rebranding, but it involves more than just one setting. 

Your store name (the title customers see on your site), your domain name (the web address people visit), and your legal business name (used for billing) are all separate pieces in Shopify. In this guide, we’ll walk through each aspect step-by-step. 

We’ll explain the differences between these names, show exactly how to change each one in Shopify, and cover related topics like choosing a great new name, updating your logo and theme, and handling SEO and customer communications when you rebrand. 

Store Name vs Domain vs Business Name

• Store name – This is the name displayed on every page of your Shopify store (for example, in the header or title bar). By default, it’s set to “My Store” when you start, but you can change it to whatever you like. Changing the store name in Shopify does not change your store’s URL. It’s simply a label for your store’s branding.

• Domain name – This is your store’s web address (URL) that customers type into a browser. Initially Shopify assigns you a random *.myshopify.com domain (like cool-store-123.myshopify.com) when you create the account. This myshopify.com domain is unique to your store and used for login, but you can change it one time only or replace it entirely by connecting a custom domain. For example, you can buy and add www.mynewstore.com as your primary domain.

• Business (Legal) name – This is your legal company name and address, used on invoices and billing statements. It may or may not match your store name. In Shopify, you set the legal business name under Settings > General (in the Billing address section). This name shows up on your Shopify bills and helps with taxes/expenses, but your customers won’t see it on the storefront.

How to Change Shop Name in/nn Shopify Store (Step-by-Step)

To rename your shopify store (the “Store name” customers see), follow these steps in your Shopify admin:

1. To edit your Shopify store name, go to Settings > General. In the admin dashboard’s bottom-left corner, click Settings, then select General.

2. Edit the Store name. In the Store details section, click the Edit icon (✎) next to the current store name.

3. Enter your new name and save. In the dialog that appears, type the new store name you want (for example, “SunnySkies Apparel”) and click Save.

After saving, your store’s name is updated immediately and will appear on your site’s pages (in the header, title bar, etc). Shopify lets you change this as often as you like. 

(Note: if you use Shopify Payments, you may also want to update the legal business name on that account by contacting Shopify Support, but that’s separate from the storefront name.)

Tip: If you use the Shopify mobile app, the process is similar: open Settings > Store details and tap the Edit button next to “Store name” to update it.

Because this is your public store name, pick something that fits your brand and is easy for customers to recognize. (We’ll cover tips for choosing a good name later.) For now, note that this step only changes the label – it does not affect your store’s URL or domain.

How to Change Domain Name in Shopify 

Your domain is the web address of your store. Your store’s URL might also be a custom domain like www.sunnyapparel.com. If you want to use a new custom domain (e.g. after rebranding), the process is:

• Buy or connect the new domain: You can purchase a domain directly through Shopify, or buy from a third-party and then connect it.  

• Add it to Shopify: In Settings > Domains, click Connect existing domain or Buy new domain. Follow the prompts to link the domain to your store (Shopify will provide DNS records if needed).

• Set the new domain as primary: On the Domains page, select your newly added domain and click Set as primary. This tells Shopify which domain to use for customer links.

By setting the new domain as primary, Shopify will automatically redirect all other connected domains to it. For example, if you had an old domain still linked, Shopify will forward its traffic to the new primary. This way, no visitors are left at a dead URL. (If you also changed your default myshopify.com domain, Shopify handles that redirect too.)

Tips for Choosing a Great New Store Name

If you’re rebranding, picking the right store name is crucial. A memorable, brand-aligned name can boost recognition. Here are some proven tips:

• Keep it short and simple. Short names are easier to remember, spell, and display in your site header. Snappy names (often with alliteration or compound words) tend to stick. For example, you might combine short words (“Snack Shack”), tweak one word (“Shopify” from “shop”), or use a personal touch (a nickname or founder’s name).

• Stand out from the crowd. Look at competitors in your niche. Avoid generic or overused terms (e.g., don’t just use “Electronics” or “Clothing” by itself). Try to choose a name that conveys something unique about your brand. This helps customers distinguish you and can improve searchability.

• Check domain availability early. Before falling in love with a name, see if the ideal .com (or your preferred TLD) is available. If your top choice domain is taken, consider creative workarounds (adding a keyword, using .shop/.store, or reordering words). Don’t let the search hold you back—sometimes slightly unusual top-level domains (like .shop or .store) are acceptable, or you can grab the yournameco.com variant. (Tip: You can also test .ly or .io if needed, then switch later once you own a .com.)

• Be original and legal. Make sure your new name isn’t infringing any trademarks or used by another business. Check your country’s trademark database and social media name availability before finalizing. A quick Google search can also reveal if similar brands exist. Unique names are easier to protect legally and help with SEO (it’s easier to rank for a distinctive name).

• Plan for the long term. Pick a name that can grow with you. Avoid names that are too narrow or tied to a trend unless that’s your core focus. For example, if you might expand beyond selling plants, calling yourself “Little Plant Shop” could feel limiting later. A broader name can future-proof your brand.

• Test your name with real people. Once you have a shortlist, get feedback. Run quick surveys or ask friends (outside your team) what they think of the name. Better yet, create mock-ups of your logo/website and show them to potential customers. You can even A/B test landing page headlines with different names to see which resonates. Focus groups or A/B tests can help avoid surprises.

By following these tips and citing creative resources, you’ll pick a strong new store name that aligns with your brand and appeals to customers.

How Rebranding Affects Branding and Customer Perception

A name change is a form of rebranding, so it’s more than a technical update—it can change how customers view your business. On the positive side, a fresh name can signal growth, new products, or a refined focus. 

For example, if your business has expanded beyond its original niche, a new name can better reflect that broader offering. It’s important to thoroughly reflect and research your brand identity before a change: consider your values, audience, and goals to choose a name that truly resonates. This strategic approach can make the rebrand meaningful to customers.

However, rebranding also carries risk. Existing customers might be confused if they visit an old URL or see a new name unexpectedly. That’s why a smooth transition is crucial. Maintain consistency across your brand’s touchpoints: update your logo, color scheme, and design elements together with the name change so everything looks cohesive. 

After you launch the new name, monitor feedback and perception closely. Pay attention to customer comments, reviews, and analytics. Are site visits holding steady or improving? Are customers responding positively on social media? Tracking engagement and customer sentiment post-rebrand helps ensure the new identity is landing well. 

If any issues arise (for example, a drop in traffic or questions from customers), you can address them quickly.

Overall, changing your Shopify store’s name can refresh your brand and align it with your vision, but it should be done deliberately, with attention to messaging and customer experience.

Updating Branding Assets (Logo, Theme, Favicon, etc.)

Once you have a new store name, update all your visual branding so that everything matches the new name. Key steps include:

• New logo. Design a logo that incorporates your new name. In Shopify, you can upload logos under Settings > General > Brand assets. Click Manage, then add your default logo image (for headers) and a square logo (used for icons or social media). Make sure your logo files meet Shopify’s requirements (e.g., at least 512px wide). After uploading in Brand assets, go to your theme editor and connect the logo in Theme settings > Logo to ensure it appears on your store.

• Update theme (colors, banners, text). Go to Online Store > Themes > Customize. Change any header text, banners, or images that included the old name. For example, if your theme has a logo image or text in the header, replace it with the new logo or text. If your brand colors are changing, update those in Theme settings > Colors.

• Change the favicon (site icon). A favicon is the small icon in browser tabs (usually your logo or initials). To update it: in the theme editor, click the gear icon and look for Logo or Favicon settings. Upload your new favicon image (16×16px or 32×32px PNG). Then click Save to apply the change.

• Email templates and notifications. If you send branded emails (order confirmations, newsletters), update any logos or signatures there too. You can customize email templates in Settings > Notifications and replace the old logo with the new one.

• Social media and apps. Update your profile pictures and cover images on social accounts and app integrations (Facebook Shop, Instagram Shopping, etc.) with the new logo/name. This ensures a consistent brand image everywhere.

SEO Considerations

If you're only changing the display name and not the domain, your SEO will remain strong. But if you’re planning to change your Shopify shop name and domain, here’s what to do. 

A smooth transition when you change domain name on Shopify is key to keeping search rankings intact.Here’s how to handle it:

If only the name changes (URL stays the same):
No redirect is needed. Just continue with the same domain. Update your page titles and meta descriptions to include the new brand name where appropriate (so Google knows about the name change), but your existing SEO value stays intact.  

If the domain/URL changes:
This is more critical. When you switch to a new domain (e.g., sunnyapparel.com instead of oldapparel.com), search engines will see this as a new site unless told otherwise. Follow these steps: