How To Create a Landing Page in Shopify

What Is a Landing Page in Shopify?

A Shopify landing page is a focused web page designed to convert visitors into customers. Unlike your homepage or product catalog, a landing page has a single purpose, whether that’s to sell a new product, capture email signups, or promote a seasonal sale.

Examples of Shopify landing pages include:

• New product launch pages.
• Seasonal or holiday sales pages.
• Paid ad campaign pages.
• Email sign-up or lead generation pages.
• Collection-specific promotions.

Shopify doesn’t have a built-in landing page builder, but there are several ways to create one. In this guide, we’ll walk you through different methods to build a landing page in Shopify.

Methods for creating Landing Pages in Shopify

There are different methods for creating a landing page in Shopify. Some of these are given below.

1. Create a Landing Page Using Shopify Pages
2. Create a Landing Page Using Shopify Sections & Templates
3. Create a Landing Page Using Shopify Apps

Method 1: Create a Landing Page Using Shopify Pages

Using the Pages feature is the simplest way to create a landing page in Shopify. Create a page and add content like images, videos, call-to-action buttons, etc, to show on the front end. Follow these steps to create a landing page using Shopify Pages.

Step 1: Navigate to Shopify Admin > Online Store > Pages

Step 2: Click on the Add page button.

Step 3: Add the page title and make it visible.

Step 4: Add your content here.

Step 5: Click Save.

Simple landing pages often need extra functionality to boost conversions. For example, you can add a QR code for mobile campaigns or add a discount code to encourage signups and purchases.

Method 2: Create a Landing Page Using Shopify Sections & Templates

If you want a custom design, you can create a new template and assign it to your landing page. In this way, you can add or remove different sections to this custom template, which will only be visible on the pages where this template is assigned. Follow these step-by-step guides to add landing pages using Shopify Section & Templates.

Step 1: Navigate to Online Store > Themes > Edit code.

Step 2: Create a new template, for example, Templates > Add a new template > Page.

Step 3: Name it something like page.summer-sale.json or page.summer-sale.liquid depending on your preference.

Step 4: Navigate to Pages in Shopify and assign this template to the page, and save the changes.

Step 5: Navigate to Shopify Admin > Themes > Customize 

Step 6: Navigate to the page customization

Step 7: Add different sections to this page using Add section button.

Step 8: Make sure to save the changes.

Custom templates give you full flexibility, but you may need to tweak product elements too. Our guide on Shopify product page customization explains how to optimize layouts for higher conversions

Method 3: Create a Landing Page Using Shopify Apps

If you are looking for a coding-free solution, then Shopify Apps gives you advanced functional apps that can create your landing page using drag and drop methods with no coding knowledge. Just install the apps from the Shopify app store and start building your landing pages. Follow these steps to add landing pages using Shopify apps.

Step 1: Navigate to Shopify Admin > Apps

Step 2: Click on the Apps and sales channel setting button. 

Step 3: Visit the Shopify App Store.

Step 4: Search for the page builder app, for example, PageFlyy landing page builder

Step 5: Install the app 

Step 6: Reconfirm the install 

Step 7: Use prebuild templates or continue from scratch, for example, choosean  image to layout 

Step 8: Choose the page template you want to create  

Step 9: Select the prebuild template

Step 10: After making the changes, click Save.

Step 11: After saving, click Publish.

Step 12: Click on the view button to view the page

Step 13: Navigate to Shopify Admin > Themes > Customize 

Step 14:  Enable the app embed