How to Fix Duplicate Meta Descriptions in Shopify (Step-by-Step SEO Guide)
Introduction
Duplicate Meta Descriptions can quietly hurt your Shopify store’s visibility on Google. When several pages share the same summary, Google struggles to understand which one to rank, causing missed impressions and fewer clicks.
If you’re targeting local or international SEO growth for your Shopify store, crafting unique Meta Descriptions for every page helps search engines better understand your content and show it to the right shoppers in your region.
In this guide, we’ll walk you step-by-step through how to find and fix duplicate Meta Descriptions in Shopify, so your store can stand out in Google Search and attract more relevant visitors.
What are duplicate Meta Descriptions?
A Meta Description is a short text that appears next to your title in the Google Search results. When multiple pages have the same Meta Description, then it is difficult for Google to tell which data is more relevant about that page or which page the content belongs to.
You can also explore our complete guide on adding schema markup to Shopify for better understanding of search metadata.
Why do duplicate Meta Descriptions happen in Shopify
Shopify generates some metadata for your store automatically, but it does not make each page unique, such as:
- All collection pages sharing the template have the same Meta Description.
- Apps are creating duplicate URLs. SEO , Review, Filters apps generate new indexed pages.
- Content duplicated using filters or tags
How to Find Duplicate Meta Descriptions on Shopify
There are several different tools available to check the Meta Description. Some of these are given below.
- Google Search Console
- SEO tools like Ahrefs, SEMrush, or Screaming Frog.
- Free Online Checker tools like Sitechecker.pro or SEOReviewTools.com.
How to Fix Duplicate Meta Descriptions in Shopify
Follow these steps to find the duplicate Meta Description and fix them.
Step 1: List the duplicate URLs that need a unique Meta Description.
Step 2: Navigate to Online Store > Themes > Preferences.
Step 3: Add Meta Description here for the Home page.
Step 4: For Products, Collections, Blogs, Articles, or Pages, navigate to the Relevant Page and add the Meta Description.
Step 5: For Products, navigate to Shopify Admin > Products.
Step 6: Select the product where you want to add a Meta Description.
Step 7: Scroll down to the Search engine listing section and click on the Edit icon.
Step 8: Add a unique Meta Description for all the products.
Step 9: Save the changes.
Note: Follow the same steps for all the Products, collections, Pages, etc.
Learn more about Shopify SEO optimization services to improve rankings and site visibility.
If you’re managing a Shopify store and want to improve how your pages rank locally or globally, it’s worth partnering with a Shopify SEO specialist who can help you optimize your on-page SEO, fix metadata issues, and implement schema markup for better results across Google and AI-powered search platforms.
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