Shopify Markets to Sell Internationally Customers in Shopify: Tips and Strategies

Plus, if you want to customize your Shopify store further for global customers, you can combine Shopify Markets with apps for adding personalization options or custom product pages for an optimized experience.

What Is Shopify Markets?

Shopify Markets is a unified cross-border commerce solution that helps online stores manage and expand their businesses into international markets. It enables merchants to localize the shopping experience for different regions by handling tasks, such as currency conversion, language translation, and adding local payment methods, all from a single interface. This feature streamlines international sales by centralizing management and providing tools to customize the customer experience for each market.

Pro Tip: If you’re curious about integrating advanced Shopify features while setting up global markets, check our guide on Shopify app blocks to add widgets anywhere to enhance your store’s functionality.

Benefits of Shopify Markets

Shopify Markets simplifies international selling by enabling localized experiences for customers in different markets, which can boost conversion rates. Key benefits include automatically handling local currencies, languages, and payment methods from a single store, streamlining global expansion, and providing a centralized dashboard for analyzing market performance. Key benefits of Shopify Markets are as follows:

• Create distinct buyer experiences for each market, including customized pricing, product catalogs, store themes, and additional features.
• Automatically convert and display prices in the customer's local currency.
• Translate the storefront into different languages.
• Offer popular and local payment options at checkout based on the customer's country.
• Manage all international sales, including taxes and regulations, from a single dashboard.
• Add custom domains for different markets to create a more localized web presence.
• Manage order preparation centers for different countries.
• Localizing the shopping experience can significantly improve conversion rates.
• Automatically calculate and collect taxes and duties at checkout.
• Fulfill international orders natively or through third-party partners.
• Access discounted international shipping rates through partners, such as DHL.

Types of Markets in Shopify

Shopify has two main types of markets.

1. Primary Market
2. International Market

Primary Market

This is the default market for your store, determined by your store's address and the currency it uses. It provides the standard customer experience for your domestic customers.

International Market

These are curated lists of countries you want to sell to in addition to your primary market. They allow you to create a customized experience for international customers, including managing prices, currency, and other settings.

How to Set Up Shopify Markets (Step-by-Step)

Follow these steps to set up Shopify Markets.

Step 1: Navigate to Shopify Admin > Markets.

Step 2: Edit the existing market or create a new market.

Step 3: Add the market name and click the Add condition button.

Step 4: Select all the regions and click the Done Button.

Step 5: Configure the market currency, products, domain, and taxes.

Step 6: Save the changes.

Step 7: Some regions require shipping to be configured. To do this, click the Manage shipping button.

Step 8: Edit the existing shipping profile or create a new one for these regions.

Step 9: Add the profile name and click the Add product button to add products to this shipping profile.

Step 10: Select the desired products from the list and click the Done button.

Step 11: Scroll down to the Shipping Zones section and click the Add shipping zone button.

Step 12: Add the Zone name, select the regions, and click the Done button.

Step 13: Next, click the Add rate button.

Step 14: Add the Rate name, adjust the shipping price, and click the Done button.

Step 15: Save the changes.

Final Thoughts on Shopify Markets to Sell Internationally Customers in Shopify

Expanding globally doesn’t have to be complicated. By setting up Shopify Markets, you can manage currencies, languages, taxes, and shipping from one dashboard, making it simple to sell to international customers in Shopify. Start reaching new markets today!

For professional guidance on scaling your Shopify store internationally, our Shopify ecommerce consultant services can help you implement global strategies efficiently.